How SEO Strategy Helped Generation Genius Boost Rankings and Traffic

Client: Generation Genius
Industry: EdTech SaaS
Services:

• SEO Strategy & Optimization
• Content Optimization
• Keyword Research & Mapping

Challenge

Generation Genius sought to improve search visibility for over 400 science and math lesson pages in both English and Spanish. The key challenge was targeting the correct keywords to align with their Ideal Customer Profile (ICP)—teachers, schools, and districts—while ensuring high-value, curriculum-aligned traffic over generic student-based queries.

The main obstacles were:

• Balancing broad, high-volume keywords with specific, intent-driven keywords.
• Optimizing content across 400+ pages without compromising user experience.
• Driving high-quality organic traffic that converts into long-term users.

Approach

To meet Generation Genius’s goals, we developed a comprehensive SEO campaign focusing on:

1. Keyword Mapping:
   • Conducted detailed research to identify keywords aligned with user intent for teachers (lesson plans, hands-on activities) and schools (scalable educational solutions).
2. Content Optimization:
   • Updated meta descriptions, headers, and on-page content for 400+ lesson pages.
3. Content Structure:
   • Improved page readability, SEO performance, and engagement through logical content layouts.

By aligning search strategies with Generation Genius’s ICP, we targeted decision-makers and educators rather than students searching for answers.

Execution

Key Actions:

1. Keyword Research & Targeting:

   • Identified high-intent keywords prioritizing educational decision-makers’ needs.
   • Balanced targeted and broad keywords to maximize search potential.

2. On-Page SEO:

   • Refined content, titles, and meta descriptions for clarity, relevance, and alignment with search behaviors.

3. Content Restructuring:

   • Enhanced page usability and engagement to encourage conversions.

4. Tracking & Optimization:

   • Measured performance via keyword rankings, organic traffic growth, and domain authority metrics.

Results

The campaign achieved outstanding results in a 4-month period:

• 44.23% increase in top 3 keyword rankings: From 3,891 to 5,611 keywords.
• 28.14% growth in new website users: Reached 13,341,524.
• 14.22% increase in organic traffic: 2,844,492 visitors during the first four months of 2022.
• Domain Authority improved from DA55 to DA65.

Strategic Impact:

• Contributed to Generation Genius’s recognition as a leading EdTech company, earning placements on the Inc5000 Fastest Growing Companies and TIME Magazine’s Most Influential Companies lists.