Case Study:
SEO Growth Strategy for a National B2B Manufacturer
Client: National B2B Manufacturer
Industry: Industrial & Ground Support Equipment
Services:
- SEO Strategy & Optimization
- Content Optimization
- Keyword Research & Mapping
162% Organic Traffic Growth: How SEO Delivered Results for a Leading B2B Brand
This case study showcases a national B2B manufacturer specializing in industrial and ground support equipment. Serving industries such as aviation and logistics, the company provides high-quality products designed for reliability and performance. Despite offering a specialized product line, their digital presence was hindered by low visibility for high-value keywords, underoptimized pages, and ineffective conversion tracking. The goal was to enhance organic traffic, optimize conversions, and drive measurable revenue growth through a targeted SEO strategy.
162% Increase in Organic Traffic
$83,349.90 in Monthly Organic Revenue
1.04% Organic Goal Conversion Rate
64 Completed Goals in a Single Month
Challenge:
Low visibility and poor conversion tracking limited growth potential.
Key issues included:
- Underoptimized product and category pages.
- Complex search intent requiring precise targeting of B2B buyers.
- Ineffective tracking of organic conversions, such as quote requests and form submissions.
Approach:
The strategy focused on keyword targeting, page optimization, and conversion tracking improvements.
- Conducted a detailed SEO audit to identify content gaps and technical issues.
- Developed a keyword map tailored to high-intent B2B search terms.
- Enhanced on-page SEO to align with user intent and increase relevance to B2B buyers.
- Implemented content strategies to educate and engage industrial buyers, including detailed product guides and case studies.
Execution:
Key actions included:
- Keyword Mapping: Targeted specific keywords relevant to high-intent searches for industrial-grade equipment.
- Page Optimization: Focused on enhancing the relevance and usability of category and product pages.
- Content Creation: Published blog posts, product comparisons, and technical guides to attract and convert industrial buyers.
- Conversion Optimization: Improved tracking mechanisms for contact forms and quote requests, ensuring accurate attribution of organic leads.
Results:
- Organic Traffic Growth: Achieved a 162% increase in organic traffic across core landing pages.
- Revenue Impact: Monthly organic revenue peaked at $83,349.90, reflecting the effectiveness of targeted SEO efforts.
- Conversion Success: Reached a 1.04% organic goal conversion rate and achieved 64 goal completions in a single month.
- Improved Transactions: Increased transactions to 24 for one division and 52 for another.
Strategic Impact:
The optimized SEO strategy enabled the company to dominate high-value keywords, driving both visibility and conversions. By aligning content with user intent and improving tracking, the campaign delivered sustainable growth in a competitive market.
This case illustrates the power of a data-driven, user-focused SEO approach in transforming the digital presence of B2B manufacturers.